REMODISTA W2W AT #RIC18 AND THE LEESA DREAM GALLERY

We had a fabulous day at Retail Innovation Conference, where Jennifer Fisher, Senior Director, North America eCommerce for Crocs, shared insights on infusing storytelling and personalization into your digital merchandising strategy. After her presentation, she sat down with our founder and CEO, Kelly Stickel, for a fireside chat.

Jennifer shared the challenges and obstacles faced by professionals when integrating business units to create cohesion in executing a personalized merchandising strategy.  The insights were fabulous.

The wisdom that Jennifer shared came down to four main takeaways  that apply to all retailers, regardless of their focus:

• Make sure to have a dedicated merchandising team for ecommerce
• Make sure that your go-to-market plan includes cross channel alignment
• Emphasize storytelling in your retail collections
• Personalize the experience through marketing channels

After a full day at #RIC18, we headed to The Leesa Dream Gallery for an interactive experience and our Women2Watch Cocktail Reception.  Located in SOHO, the gallery offered a fun, in-store VR experience for people lying on the beds.  What a fantastic way to weave in experience into a bed store!

​Leesa has partnered with ArtLifting, a company that serves as a platform for homeless, formerly homeless, and disabled men and women to sell their artwork. Together, Leesa and ArtLifting have empowered these artists to courageously share their dreams through their art while affording them an opportunity for income.
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We enjoyed a fun-filled two-hour reception with delicious sushi and crisp bubbly, as we celebrated our 2018 Women2Watch Honorees and connected with the community.  OSF Global Services sponsored this event --  they are  passionate about empowering women in their careers, and we love that!  Here is a cool retail experience they wanted to share with our community to illustrate some of their offerings. 

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What Next?
​To learn more about our Women2Watch in Business Disruption Program, click here.