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Blog

Remodista Field Trip - Planning Session at Duggal In the brooklyn Navy Yard

6/9/2019

 
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Last week, we spent the afternoon at Duggal Studios in the Brooklyn Navy Yard talking through new solutions for our community. Their facilities are inspiring, and it's a great place to open your mind.

Since the debut of our iLab, Remodista has been laser focused on creating relevant and impactful solutions for our retail and brand partners seeking to launch and grow innovative in-store and pop-up experiences. 

​We bring together partners who might not have traditionally found each other, and the solutions we are building will be impactful in the next few years.  Remodista is building a new kind of partner channel, one that meets the future, ahead of the market.  Trusted community is the future of business.

​We will highlight all of these new solutions, in our iLab, at our 4th Annual Community Day in NYC, September 19th at The Glass Houses overlooking the Hudson River. ​We hope to see you at this signature event.
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Duggal's Lightbox from a Macy's Campaign
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Marc Lovci of Duggal talks about innovation.
When creating in store experiences, you need to elevate the visual language. This is what our partner Duggal is doing. People can create incredible visuals today, that can fit in the palm of your hand.  As we continue to create public space for experience, that visual language keeps growing for the customer.  Brands will need to match that to keep the customer's attention as they continue to be surprised and delighted.
Duggal Field Trip + Planning Session - Brooklyn Navy Yard
The biggest questions we look to answer is how we capture, integrate and use the customer data from in-store or pop-ups, as we integrate, and get new lift from our commerce platforms. Partners like OSF Commerce and Salesforce are working in collaboration to help us solve for these challenges.
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We brought a group of retailers and partners together for a day of planning and inspiration.  One of our retail leaders noted that when she launches her new product, it would lend itself to a pop-up strategy. The product solves a problem, and a live experience to educate would be ideal, but the business would need a firm way to measure the data. We are solving this business challenge.

A another theme that came up in this session, is that your greatest asset is the information you already have.  This feels like sage advice for those of us who always look ahead. One retailer noted that pop-ups can be good for companies with regional strategies, where you can move the display from place to place.

We are starting to see pop-ups staying up for longer periods of time, so the investments have paths to be justified. 
Whether a pop-up or in-store strategy, you can tell a rich story through engaging interactive means. However, it is important to think about what you want to do with the information, and what you want to do with the data before you begin, so the outcome stays focused.
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Embellishing the in-store experience, Vengo Labs, has a vending machine, for samples, that our brands could use in their in-store or pop-up strategy to create awareness around new product launches. They can also run advertising on the machine adding potential commerce value.  Look to see it showcase at our iLab in September.

Trying to connect commerce with in store elements can be challenging, that is why we have brought OSF Commerce to the table. As we identity cool hardware and technology, we need to understand the integration challenges, as well as, privacy and security issues, as we solve ways to pull in and use the data.

​Another great partner, Moonshot, has a voice strategy practices they are bringing to the community. We are working with them, to build a pilot, using Alexa to schedule and book appointments for any retailer or brand with services as a skill.  Voice will be a strong player in the future of retail as we educate, entertain and transact with the modern buyer.

What has become most apparent is that the data must be captured and all the triggers must be realized for the POS to happen. Success is when, through the transaction, we compile enough data to get superior and growth-oriented results. This is a self-earned journey that requires a solid strategy for any retailer or brand.
Look to join us at our iLab this Fall to experience all of the solutions.
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In October, following our Flagship Community Day, we are planning one of our Field Trips to Hudson Yards. On this excursion, you will learn about the advancements and innovation in this ‘best of the best’ shopping destination. Keep an eye out for details.

Be authentic, do it well and the audience will respond violently and vehemently. 

Reach out if  you are interested in our Flagship Community Day - NYC!
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Marta link
6/11/2019 11:44:37 am

I took part in the Duggal Studios field trip and it was inspiring and thought-provoking. I hope more members of the Remodista community can make it next time.

David Lopez link
7/27/2022 11:15:34 am

A another theme that came up in this session, is that your greatest asset is the information you already have. Thank you for the beautiful post!


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