In the summer of 2020, we set out to solve some of the business challenges brought to the forefront during a pandemic, climate change, and civil discourse. Our goal was to create a sustainable product that our community could use, and would also be a working project for educating our larger community.
The Global Executive Bag is designed for the traveling executive lifestyle. The main color, eternal black is inspired by our global executive persona. Due to good feedback from our Town Hall, we will be adding some reflective elements to the back of the bag.
We chose the colors as an indicator of prestige, power, and intelligence, which very much conveys the important message about the wearer. The blue-washed color fabric is incorporated into the design to inspire an appreciation for our beautiful oceans. This specific shade of blue from the Remeant Bubbles Collection is a depiction of the splendor of our seas.
Combined together, the colors represent power and purposefulness but also sensitivity. We are being innovative yet, mindful of the environment. Here is a look at our Global Executive Bag from one of our photoshoots, as we work to show all the different types of leaders we see using the bag working with Runway The Real Way.
We have chosen to invest in the Sea Shepard Coalition Society out of Australia, and focus on protecting marine life around the world. As our 2021 goal is to focus on the oceans as solidarity contributes towards our sustainability goals.
As we move forward with a campaign to get involved and Reserve May Bag, will the beginning of building a customer journey for our members to not only take but learn from. There is also a lifetime warranty and we will have a program in place to mend the bags as our executives travel around the globe. As we define circularity in a product, mending versus fixing or making something brand new.
After the first small batch is manufactured in Israel, we are interested in moving the up-cycled material and the global executive bag manufacturing to the US. We have done some research in the area of textile and garment manufacturing and think both can be done at a reasonable cost in the US, especially as global shipping costs continue to rise around the globe.