This past September, Remodista's Kelly Stickel presented on Retail and Internet of Things Trends at the ECSE ECommerce Summit and Expo in Mexico City. Women2Watch honorees Chau Banks (CTO, Revlon) and Michelle Evans (Global Head of Digital Consumer Research, Euromonitor International) were keynote speakers at the conference. Learn more about their talks and see photos from the event after the jump.
Kelly Stickel, Founder and CEO of Remodista discussed "Retail and Internet of Things Trends." In her talk, she described ways retailers could build out IOT in the infrastructure space that helps to track and predict customer action online and in person. From a marketing perspective, she examined how IoT is being combined with mirrors, digital, walls, dressing rooms, quick checkouts, and different types of transactions where retailers can push their payment. From a product development perspective, wearables like fabric and jewelry are ways that IOT is still shifting the way retailers are doing business.
Michelle Evans, Global Head of Digital Consumer Research, Euromonitor International discussed "Top Five Consumer Trends." Her presentation explored the top five tech-inspired trends that Euromonitor International expects will impact the most in the year ahead, including insight into how these trends are playing out in Latin America. She shared the degree to which advancements in areas like the Internet of Things, augmented reality, virtual reality and artificial intelligence will impact commerce in the year ahead. As Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees the firm's research on the digital consumer, providing actionable insights and in-depth analyzes into how technological advances are reshaping the way consumers browse and buy goods and services globally. She has shared her expertise across industry events, including Money 20/20, Trustech, Forum E-Commerce Brazil, Mobile Shopping and CONNECT Mobile CX Summit in the capacity as a speaker, chairperson or juror.
Chau Banks, CTO, Revlon discussed "A Retailers Path to Innovation." Chau Banks is the Chief Technology Officer at Revlon – a global beauty care products company. As part of Revlon’s executive leadership team, Chau has a team of 187 globally and is responsible for strategy and integration for all global brands, including Revlon, Elizabeth Arden, Almay, American Crew and salon products. Prior to her appointment to Revlon in January 2018, Chau was the executive Vice President, Chief Information Officer and Channel Integration at New York & Company, a leading specialty manufacturer and retailer of women’s fashion apparel and accessories. Chau has also held leadership positions at leading global retailers including COACH as Senior Vice President – Global Retail & Digital Technology, Abercrombie & Fitch as Head of International Expansion, and Victoria’s Secret Direct as Vice President of technology, people and process integration. She also worked at Capgemini and Ernst & Young as a Management Consultant, providing clients the ability to link technology with business goals in order to accelerate operational efficiencies and achieve growth. Chau received the Women2Watch Retail Innovation award in 2016 and again in 2017 for her role in changing the way retailers do business and creating seamless customer experiences on and offline.