Measuring ROI on store innovation remains a major challenge
Amongst our panel there was no doubt that investing in the store experience is a necessity to maintain competitiveness and engage today’s retail customer. Determining which technologies best engage customers in store and which drive the greatest ROI continues to be a challenge.
To help, our visionaries are considering how they can better leverage the data they have and collect new types of behavioral data to better measure ROI and evaluate new technologies.
Customers no longer want tech in their faces
The days of “in-your-face” technology in store are over. Technical “gimmicks,” are not a sustainable path to differentiating the store experience. Customers really want technology that seamlessly augment their experience behind the scenes only surfacing at the right time in the right places.
Our visionaries pointed out a perfect example: Bluetooth connected fitting room that allow customers to play their iTunes playlist in a fitting room is unlikely to drive long term engagement and loyalty. On the other hand, an easy way to request a different size from an associate via a touch display or the consumers device is extremely valuable to the shopper. The right place, the right time, the right tech.
No time to wait for merged data - Make improvements today
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