W2W Conference Recap: Shoptalk 2019
On the hunt (again!) for Robotics + Artificial Intelligence
Artificial intelligence helped deliver digital assets to retail teams to help streamline marketing efforts and the Startup Row gave us an insight into the next up-and-coming machine learning-powered tools for retailers looking to grow their tech stacks.
Retail Innovation Uncovered
One of the real highlights for us was working with retailer brand leaders and technology executives to extract their perspective on innovation during our Collective Think. If you’re not familiar with our Collective Think program, it’s a measurement tool that allows us to better understand how innovative or ahead of the trends a community or group of people is. Understanding the full scope of a community’s skills or perspectives can lead to critical differentiators for businesses.
At Shoptalk, we were able to collect insights about topics that included cryptocurrency and blockchain, data privacy, artificial intelligence for marketing and sales, and finally robotics. A woman I was sitting next to from ASOS, an athletic shoe brand, mentioned how so often you’re expected to be receiving information from conferences, but rarely do you get to collaborate and contribute. And later today we were able to take those contributions and create word analysis that gave us a unique insight into these topics purely from how we communicate about them. Take a look at the results:
Women2Watch at Shoptalk
Several of the women on our annual Women2Watch list were in attendance and several of them were speaking. We decided to capture some of their knowledge on the fly with a new video series we launched this year. Take a look and see what challenges retailers are facing and how someone might follow in the footsteps of these unbelievably accomplished women.
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