Purpose Fashion Experience #ShopTheShow

"This blossomed into so much more than just a few-minute presentation during W2W awards. I guess the universe has a bigger, more global reach for our efforts!  Just shows you that if one thing falls away, the thing that replaces it actually elevates it to a higher purpose…can’t fight the flow. I was grateful we could replace the key video person at the last minute, and can’t wait to blow this up even more!!" ~Cat Schuller, Creative Director

Everyone pulled together producers, hosts, a creative director, a stylist, a stylist assistant, models, videographers, photographers, and music to create this passion project based on an aligned purpose. If you love creative fashion design and fine textiles, then your stock is up because this experience introduces the work of women fashion designers representing nine different countries, revealing for us, inspiring designers to invest in as you #ShopTheShow. 
 
Balodana represents made-to-measure brands in 10 countries, including three brands with Ukrainian production that are affected by the damage and devastation of the war. Many people don't realize how much Ukraine matters to fashion, and how much fashion matters to Ukraine! Before the war, there were 2,500 companies operating in the country’s textile, apparel and footwear sectors. The industry accounted for 32,000 jobs. 
 
For the month of April, Balodana is donating 25% of its profits to the Ukraine fund of Care.org, which has for years supported garment workers worldwide. They are accepting pre-orders on their site for Merces, Mina Audin, and Tavrovska brands, and will deliver your custom garments when they are able to. Balodana will pre-pay them in full, so they can get their much-needed funds. If the garments aren't able to be made, Balodana will offer a full refund. #SupportUkraine

Click to YouTube Premiere!

Innovation Award Winners 2022

These women have many inspirational stories showing us solutions focused on purpose, innovation and resilience during the last two years. Join us in honoring and highlighting a few of these amazing Women2Watch in Business Disruption who have found themselves on the other side of huge challenges with inspiring stories to share.

Multidimensional Purpose

Join us for an interesting discussions on expanding your purpose. Learn what fuels passionate leaders as they work to have a career and life that is meaningful built with a foundation of known purpose. What are the challenges to integrating purpose into the business side of your life? Learn tangible nuggets of wisdom from women who are doing it in amazing ways today.

Two signature Drinks with Courtney Townsend

In this first segment, Courtney Townsend, creates an amazing rose syrup for our W2W signature drinks. Inspired by Aritha Franklins, she named our drink "A Rose is Still a Rose." Join us for part two where she shares a refreshing mocktail and a delicious cocktail that you can try at your next event. Check out her video, where she shares much more than a recipe for a bottle of rose syrup!

Join Us

Building a Purpose Product 

Our goal is to create a sustainable product that our community can use, while educating our larger community on how to build a purpose product. Elinor Nathaniel, co-founder and CEO of Remeant, an Israel-based up-cycled materials company, Ia Faraoni of Ia's Threads, Catherine Schuller of Cosmoda, and Remodista. Listen to women who are using purpose and sustainability to bring their tech and fashion products to life. Learn the key steps to creating a purpose-focused products for you community and your customers. 

Community Partners

Thank you to our partners that align with our purpose to take care of people, animals and the planet, while doing business.