VTEX Day 2018 was an epic event.  A few of the Women2Watch community participated in panels and our very own Kelly Stickel took the stage.  We partnered with with three amazing women from the organization: Daniela Jurado, Sales Director, Alessandra Hypolito, Head of VTEX DAY and VTEX Events and Fabiana Cunha, Global Head of Events. Although Alessandra wasn't able to join us for our interview, we look forward to collaborating with her again next year. As way to understand the Brazilian retail space and the struggles with gender equality in leadership, we took a moment to ask them to share a few things they learned during our time together.

These days, consumers are increasingly aware of how the products they purchase are being produced — and the impact those products have on the environment. Products and packaging that are harmful to the environment are being more frequently bypassed by conscientious shoppers.
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​Sustainable shopping is a trend that’s on the rise — particularly with younger shoppers. A study from Deloitte reports that 84% of Millennials feel it’s their generation’s responsibility to change the world, and they are far less accepting of businesses not joining them at that party. The result? Through demand, shoppers are creating a world of responsible retailing.

​For retailers, expanding to European markets holds a big draw. As you might have guessed, it’s more complicated than putting something in Google translate and getting international shipping packaging. Is your company up to the daunting task of expanding to a whole new market? We sat down with the founder of GO EU Commerce, Jordie Geuyen and dove into the challenges you might face when considering an expansion to the European 300+million e-shoppers market.