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Tag: ‘shopper’

RFID and Mobile Retail: Moving From Efficiency To Engagement

January 31, 2012 Written by Gary Schwartz National Retail Federation Show, New York City: Recently, at the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. Indeed, the reality of a connected shopping experience …

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Our First 2 Moximorés of 2012: Gilt Groupe Co-Founders and Co-Authors of By Invitation Only

December 30, 2011 Written by Kelly Stickel Moximorés are amazing and innovative mobile retail leaders who are creating pathways for expanding new digital revenue channels using mobility both in store and on-the-go. They are forward thinking and have a focus on trends in loyalty, marketing, merchandising, advertising, payment, technology, and understanding the new behaviors of …

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Bricks and Mobile – Retail and Mobility Distilled

October 19, 2011 Written by Kelly Stickel, Founder of Remodista and Executive Director of Bricks and Mobile Looking back on 2011, Remodista has begun to distill information within the retail mobile ecosystem.  In just one year, we have published 50 articles, 3 white papers, 11 presentations, built 2 full-day Bricks and Mobile educational events, held …

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Permission Based Mobile Marketing is a Big Deal for Retail – Bricks + Mobile 2011

January 27, 2011 Written by Jay Highley, President and Founder of Pangea Partners More and more today, retailers are moving permission based mobile programs into their mainstream marketing and customer relationship management programs, however, one big challenge remains around mobile database management − How do retail marketers effectively understand who their mobile consumers really are? …

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A Floor Plan for the Mobile Optimized Brick and Mortar – Bricks + Mobile 2011

Written by Scott Forshay First, you have to get your audience’s attention. Once you’ve done that, you have to present your message in a clear, logical fashion–the beginning, then middle, then the ending. You have to deliver the information the way people absorb it, a bit at a time, a layer at a time, and …

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Mobile Commerce: More than Mobilized Online Retail

January 11, 2011 Written by Todd Shingler, Founder & President, Mobile Perspectives LLC Did you use your mobile phone to help with your shopping during the recent holiday season? If so, you are not alone.  According to Coremetrics, 5.6% of Black Friday shoppers accessed a retail web site from their mobile phone. The Mobile Marketing …

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ABI Research: m-Commerce Sales Grow in the US

Dec 22, 2010 (Close-Up Media via COMTEX) — ABI Research announced that believes that in 2010, mobile online shopping excluding travel in the US had more than doubled again, to total more than $3.4 billion by year’s end. The Company said travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion. In a release, …

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Mobile Commerce Sales Explode In the US

Saturday, December 18, 2010:  The short-term growth of mobile online shopping has been nothing short of phenomenal. In the United States, purchases attributed to mobile online shopping “ excluding travel “ grew from $396.3 million in 2008 to an impressive $1.4 billion in 2009. ABI Research believes that in 2010, mobile online shopping excluding travel …

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