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December 30, 2011 Written by Kelly Stickel Moximorés are amazing and innovative mobile retail leaders who are creating pathways for expanding new digital revenue channels using mobility both in store and on-the-go. They are forward thinking and have a focus on trends in loyalty, marketing, merchandising, advertising, payment, technology, and understanding the new behaviors of …
September 6, 2011 Written by Scott Forshay This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve …
