09. Nov, 2010
Invodo, the only full-service eCommerce video partner for online retailers, and mobile commerce leader Digby today announced that they have partnered to implement retail eCommerce product video within mobile-optimized websites and rich apps for Smartphones. Retailers such as Golfsmith are working with both companies to produce and implement eCommerce video that is optimized for viewing on Smartphones.
“Both mobile and video are key sales-driving initiatives for retailers now,” said Matt Corey, chief marketing officer for Golfsmith. “Invodo and Digby have teamed up to provide consumers a rich and complete shopping experience at their desk, on the go, and even out on the golf course.”
“Video brings a product to life in a way that text and images can’t, which drives increased conversion for retailers,” said Craig Wax, CEO of Invodo. “By partnering with Digby, we have implemented a ‘plug-in’ to their mobile commerce platform so our content and video solution is now accessible to all of Digby’s retail customers.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Golfsmith and other customers have worked with Invodo to create unique video content for their top products and have optimized the videos for additional syndication through social media sites like YouTube and Facebook. Videos have also been optimized for delivery to consumers on the Digby Mobile Commerce Software platform, allowing consumers to view dynamic, product videos on their mobile device.
“Our retail customers want to provide a world-class mobile commerce experience for consumers while boosting sales,” said Dave Sikora, President and CEO at Digby. “We have opened up a video API in our mobile commerce platform so that Invodo videos can be placed directly in the retailers’ product pages to support a rich, convenient and personal mobile buying experience.”
Digby mobile commerce solutions allow retailers to empower customers to easily browse and buy items from their mobile devices including iPhone, iPod Touch, BlackBerry and Android. By leveraging the Digby Mobile Commerce Software Platform, the Invodo produced videos will now enable a product expert to demonstrate the benefits of the product in the palm of the mobile consumers’ hand.
Posted by Bryan Menell http://austinstartup.com
Bryan is the founder and Editorial Director of AustinStartup.com, which launched in 2005. He is currently the Director of the Collaboratory at venture-funded Dachis Group. Bryan advises a handful of early stage companies and is a Managing Director of Capital Factory.