Category Archive
for: ‘Mobile Marketing’

RFID and Mobile Retail: Moving From Efficiency To Engagement

Posted Jan 31 2012 by in Bricks + Mobile 2011, Commerce, Consumer, In Store, LBS, Loyalty, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Remodista, Retail, Technology with 0 Comments

January 31, 2012 Written by Gary Schwartz National Retail Federation Show, New York City: Recently, at the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. Indeed, the reality of a connected shopping experience …

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Our 3rd Moximoré of 2012: The “Silent Gun” of Isis

Posted Jan 15 2012 by in Awards, Brands, Commerce, Consumer, Couponing, CRM, Education, Events, In Store, LBS, Loyalty, Luxury, MMS, Mobile, Mobile Marketing, Mobile Solution, Mobile Voice, Moximore, NFC, QR Code with 0 Comments

January 15, 2012 Written by Kelly Stickel The mobile wallet is getting into the hands of the merchant and the consumer and we are now starting to see the rollouts from some of the programs in different test cities. At the root of this holistic payment experience is the value ad for the consumer. The …

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Our First 2 Moximorés of 2012: Gilt Groupe Co-Founders and Co-Authors of By Invitation Only

Posted Dec 30 2011 by in Brands, Commerce, Consumer, Education, Events, Loyalty, Luxury, Mobile, Mobile Marketing, Mobile Solution, Moximore, Payment, Privacy, Remodista, Retail, Security with 0 Comments

December 30, 2011 Written by Kelly Stickel Moximorés are amazing and innovative mobile retail leaders who are creating pathways for expanding new digital revenue channels using mobility both in store and on-the-go. They are forward thinking and have a focus on trends in loyalty, marketing, merchandising, advertising, payment, technology, and understanding the new behaviors of …

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Starting a Conversation With Mobile Customers: Cloning your Best Sales Staff with Mobile, Virtual Agents

Posted Nov 30 2011 by in Commerce, Mobile Marketing, Mobile Solution, Mobile Voice, Payment, Retail, Social Mobile, Technology, User Interface, Virtual Assistant with 1 Comment

November 30, 2011 Written by Mitch Posada Conversation With Mobile Customers: Cloning your Best Sales Staff with Mobile, Virtual Agents What if a retail environment could offer it’s customers a virtual assistant, like Apple’s new SIRI product – Except, it would reach all data enabled mobile devices and it would deliver mobile engagement specific to …

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Bricks and Mobile – Retail and Mobility Distilled

Posted Oct 20 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, CRM, Education, Events, Loyalty, Luxury, MMS, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Privacy, QR Code, Retail, Review, Security, SMS, Social Mobile, Technology, The Cloud, User Interface, Video with 0 Comments

October 19, 2011 Written by Kelly Stickel, Founder of Remodista and Executive Director of Bricks and Mobile Looking back on 2011, Remodista has begun to distill information within the retail mobile ecosystem.  In just one year, we have published 50 articles, 3 white papers, 11 presentations, built 2 full-day Bricks and Mobile educational events, held …

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QR Codes: Great Potential, Often Poorly Executed – Part 2

Posted Sep 29 2011 by in 2D Barcode, Bricks + Mobile 2011, Commerce, Consumer, In Store, Loyalty, Mobile, Mobile Marketing, QR Code, Retail, Technology, User Interface with 0 Comments

September 29, 2011 Written by Todd Shingler Note: QR Codes: Great Potential, OftenPoorly Executed – Part 1 discussed a few common examples of poor QR Code presentation and provided tips on how to avoid them. Part 2 focuses on the post-scan experience, provides examples of well-executed QR code campaigns and provides a few recommendations to help …

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Amazon T-Commerce: Cloud Meet Mall!

Posted Sep 27 2011 by in Bricks + Mobile 2011, Commerce, Consumer, CRM, In Store, LBS, Loyalty, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Retail, SMS, Social Mobile with 0 Comments

September 27, 2011 Written by Gary Schwartz For all the science of shopping, even Paco Underhill, the retail guru, would tell you that designing an optimal commerce experience is a fairly simple proposition. Words like frictionless, seamless, impulse, uninterrupted, and accessible come to mind: One-Click Ka’Ching? But between the idea and the reality falls an …

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Bricks and Mobile Overview – What Will We Learn on Oct 5th?

Posted Sep 14 2011 by in Brands, Bricks + Mobile 2011, Commerce, Consumer, Education, Events, Loyalty, MMS, Mobile Marketing, Mobile Solution, NFC, Payment, QR Code, Retail, SMS, Social Mobile, Technology, User Interface with 0 Comments

September 14, 2011 Article Written and Videos Created by The Bricks and Mobile Team As we continue to engage and talk with the consumer, it is becoming clear that mobility is going to play an important part in the shift of the consumer’s behavior looking ahead. On October 5th, Remodista is having the 2nd educational event Bricks …

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Leveraging Mobile to Market in the Moment

Posted Sep 6 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Mobile, Mobile Marketing with 1 Comment

September 6, 2011 Written by Scott Forshay This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium.  Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.  Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve …

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Re-Writing Mobile: Best Practices Driven by Consumer Insights

Posted Aug 25 2011 by in 2D Barcode, Bricks + Mobile 2011, Consumer, CRM, Education, MMS, Mobile, Mobile Marketing, QR Code, Retail, SMS with 0 Comments

August 25, 2011 Cezar Kolodziej, Ph.D.  The past 2 years have been earmarked with tremendous mobile growth and a frenzy of mobile spending. 2010 was declared as the year of mobile – unfortunately the bold market predictions of consumers adopting Smartphones at rates as high as 50% have fallen flat. There is no mystery here …

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