Category Archive
for: ‘Loyalty’

Bricks and Mobile – The Retail Frenemy!

March 15, 2012 Written by Kelly Stickel As we continue to look ahead, it seems as though we are running right through mobile, and smack into the era of mobility.  Our online consumer was happy to take a decade-long ride watching online evolve.  The consumer with mobility wants full functionality and there is an immediacy …

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Mobile is Dead. Long Live Mobility.

March 7, 2012 Written by Steve Duesbury Scan and Scram. Digital Wallet. Social Shopping. 3-Dimensional commerce, Augmented Reality, Virtual Assistant, Location-based Search Question:  What do all of these have in common? If your answer is “Mobile,” you’re missing major (digital) business transformations that are changing the game across every industry. Channel shift as customers increasingly turn …

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RFID and Mobile Retail: Moving From Efficiency To Engagement

January 31, 2012 Written by Gary Schwartz National Retail Federation Show, New York City: Recently, at the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. Indeed, the reality of a connected shopping experience …

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Our 3rd Moximoré of 2012: The “Silent Gun” of Isis

January 15, 2012 Written by Kelly Stickel The mobile wallet is getting into the hands of the merchant and the consumer and we are now starting to see the rollouts from some of the programs in different test cities. At the root of this holistic payment experience is the value ad for the consumer. The …

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Our First 2 Moximorés of 2012: Gilt Groupe Co-Founders and Co-Authors of By Invitation Only

December 30, 2011 Written by Kelly Stickel Moximorés are amazing and innovative mobile retail leaders who are creating pathways for expanding new digital revenue channels using mobility both in store and on-the-go. They are forward thinking and have a focus on trends in loyalty, marketing, merchandising, advertising, payment, technology, and understanding the new behaviors of …

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Bricks and Mobile – Retail and Mobility Distilled

October 19, 2011 Written by Kelly Stickel, Founder of Remodista and Executive Director of Bricks and Mobile Looking back on 2011, Remodista has begun to distill information within the retail mobile ecosystem.  In just one year, we have published 50 articles, 3 white papers, 11 presentations, built 2 full-day Bricks and Mobile educational events, held …

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QR Codes: Great Potential, Often Poorly Executed – Part 2

September 29, 2011 Written by Todd Shingler Note: QR Codes: Great Potential, OftenPoorly Executed – Part 1 discussed a few common examples of poor QR Code presentation and provided tips on how to avoid them. Part 2 focuses on the post-scan experience, provides examples of well-executed QR code campaigns and provides a few recommendations to help …

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Amazon T-Commerce: Cloud Meet Mall!

September 27, 2011 Written by Gary Schwartz For all the science of shopping, even Paco Underhill, the retail guru, would tell you that designing an optimal commerce experience is a fairly simple proposition. Words like frictionless, seamless, impulse, uninterrupted, and accessible come to mind: One-Click Ka’Ching? But between the idea and the reality falls an …

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Bricks and Mobile Overview – What Will We Learn on Oct 5th?

September 14, 2011 Article Written and Videos Created by The Bricks and Mobile Team As we continue to engage and talk with the consumer, it is becoming clear that mobility is going to play an important part in the shift of the consumer’s behavior looking ahead. On October 5th, Remodista is having the 2nd educational event Bricks …

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Mobile Commerce Where to Start: TXT, SCAN, TAP. . .

August 30, 2011 Written by Gary Schwartz Mobile commerce is not only about payment but the ability to optimize the path to this payment.  Farhan Ahmad, Director of Emerging Payments at Discover Financial Services, the issuer of the Discover Card, the third largest credit card brand in the United States, explains, “Mobile payment is a small subset of …

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