Category Archive
for: ‘Brands’

Bricks and Mobile – The Retail Frenemy!

Posted Mar 15 2012 by in Brands, Bricks + Mobile 2012, Consumer, Couponing, CRM, Education, Loyalty, MMS, Mobile, Mobile Solution, Mobility, NFC, QR Code, Remodista, Retail, SMS, Social Mobile, Technology with 0 Comments

March 15, 2012 Written by Kelly Stickel As we continue to look ahead, it seems as though we are running right through mobile, and smack into the era of mobility.  Our online consumer was happy to take a decade-long ride watching online evolve.  The consumer with mobility wants full functionality and there is an immediacy …

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Our 3rd Moximoré of 2012: The “Silent Gun” of Isis

Posted Jan 15 2012 by in Awards, Brands, Commerce, Consumer, Couponing, CRM, Education, Events, In Store, LBS, Loyalty, Luxury, MMS, Mobile, Mobile Marketing, Mobile Solution, Mobile Voice, Moximore, NFC, QR Code with 0 Comments

January 15, 2012 Written by Kelly Stickel The mobile wallet is getting into the hands of the merchant and the consumer and we are now starting to see the rollouts from some of the programs in different test cities. At the root of this holistic payment experience is the value ad for the consumer. The …

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Our First 2 Moximorés of 2012: Gilt Groupe Co-Founders and Co-Authors of By Invitation Only

Posted Dec 30 2011 by in Brands, Commerce, Consumer, Education, Events, Loyalty, Luxury, Mobile, Mobile Marketing, Mobile Solution, Moximore, Payment, Privacy, Remodista, Retail, Security with 0 Comments

December 30, 2011 Written by Kelly Stickel Moximorés are amazing and innovative mobile retail leaders who are creating pathways for expanding new digital revenue channels using mobility both in store and on-the-go. They are forward thinking and have a focus on trends in loyalty, marketing, merchandising, advertising, payment, technology, and understanding the new behaviors of …

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Bricks and Mobile – Retail and Mobility Distilled

Posted Oct 20 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, CRM, Education, Events, Loyalty, Luxury, MMS, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Privacy, QR Code, Retail, Review, Security, SMS, Social Mobile, Technology, The Cloud, User Interface, Video with 0 Comments

October 19, 2011 Written by Kelly Stickel, Founder of Remodista and Executive Director of Bricks and Mobile Looking back on 2011, Remodista has begun to distill information within the retail mobile ecosystem.  In just one year, we have published 50 articles, 3 white papers, 11 presentations, built 2 full-day Bricks and Mobile educational events, held …

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Bricks and Mobile Overview – What Will We Learn on Oct 5th?

Posted Sep 14 2011 by in Brands, Bricks + Mobile 2011, Commerce, Consumer, Education, Events, Loyalty, MMS, Mobile Marketing, Mobile Solution, NFC, Payment, QR Code, Retail, SMS, Social Mobile, Technology, User Interface with 0 Comments

September 14, 2011 Article Written and Videos Created by The Bricks and Mobile Team As we continue to engage and talk with the consumer, it is becoming clear that mobility is going to play an important part in the shift of the consumer’s behavior looking ahead. On October 5th, Remodista is having the 2nd educational event Bricks …

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Leveraging Mobile to Market in the Moment

Posted Sep 6 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Mobile, Mobile Marketing with 1 Comment

September 6, 2011 Written by Scott Forshay This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium.  Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.  Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve …

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Mobile Commerce Where to Start: TXT, SCAN, TAP. . .

Posted Aug 30 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, Loyalty, MMS, NFC, Payment, QR Code, Retail, SMS with 0 Comments

August 30, 2011 Written by Gary Schwartz Mobile commerce is not only about payment but the ability to optimize the path to this payment.  Farhan Ahmad, Director of Emerging Payments at Discover Financial Services, the issuer of the Discover Card, the third largest credit card brand in the United States, explains, “Mobile payment is a small subset of …

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Technology Catching Up with Mobile Moms

Posted Aug 30 2011 by in Brands, Bricks + Mobile 2011, Couponing, Education, Loyalty, Mobile, Retail, Social Mobile, Uncategorized with 0 Comments

August 30, 2011 Written by Kate Beasley Mom and mobile have been synonymous since the beginning of time.  In ancient cultures infants were placed in a back pack of sorts and taken along with mom in her daily travels, whether it was working in the rice paddies or hunting food or doing some daily chores, …

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Clouds Rolling In, Followed by a Downpour of Sales Opportunities

Posted Aug 16 2011 by in Brands, Bricks + Mobile 2011, Commerce, Consumer, CRM, Education, Mobile, Mobile Solution, NFC, Payment, QR Code, Retail, Technology, The Cloud with 0 Comments

August 17, 2011 Written by Kate Beasley Demystifying Cloud Technologies Possibly the most misunderstood or perplexing technologies today is Cloud Computing. Many people haven’t heard of it, don’t quite get it or have it completely confused with other models of integration. In reality cloud technologies are one of the most simply empowering services available to …

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Merchants Go Mobile: Maximizing Marketing with an Itty Bitty Billboard

Posted Aug 3 2011 by in Brands, Bricks + Mobile 2011, Commerce, Education, In Store, Mobile, Mobile Marketing, Mobile Solution, Retail, Social Mobile with 0 Comments

August 4, 2011 Written by Kate Beasley It’s been called a cell phone, a handheld, a PDA, a mobile and a smartphone to name few.  Today retail operators can begin calling it their itty bitty billboard. The evolution of the mobile device has brought many capabilities to the headlines, payments being the number one topic …

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