October 19, 2011 Written by Kelly Stickel, Founder of Remodista and Executive Director of Bricks and Mobile Looking back on 2011, Remodista has begun to distill information within the retail mobile ecosystem. In just one year, we have published 50 articles, 3 white papers, 11 presentations, built 2 full-day Bricks and Mobile educational events, held …
Category Archive
for: ‘2D Barcode’
Bricks and Mobile – Retail and Mobility Distilled
Posted Oct 20 2011 by Kelly Stickel
in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, CRM, Education, Events, Loyalty, Luxury, MMS, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Privacy, QR Code, Retail, Review, Security, SMS, Social Mobile, Technology, The Cloud, User Interface, Video with 0 Comments
QR Codes: Great Potential, Often Poorly Executed – Part 2
Posted Sep 29 2011 by Kelly Stickel
in 2D Barcode, Bricks + Mobile 2011, Commerce, Consumer, In Store, Loyalty, Mobile, Mobile Marketing, QR Code, Retail, Technology, User Interface with 0 Comments
September 29, 2011 Written by Todd Shingler Note: QR Codes: Great Potential, OftenPoorly Executed – Part 1 discussed a few common examples of poor QR Code presentation and provided tips on how to avoid them. Part 2 focuses on the post-scan experience, provides examples of well-executed QR code campaigns and provides a few recommendations to help …
Leveraging Mobile to Market in the Moment
Posted Sep 6 2011 by Kelly Stickel
in 2D Barcode, Brands, Bricks + Mobile 2011, Mobile, Mobile Marketing with 1 Comment
September 6, 2011 Written by Scott Forshay This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve …
Mobile Commerce Where to Start: TXT, SCAN, TAP. . .
Posted Aug 30 2011 by Kelly Stickel
in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, Loyalty, MMS, NFC, Payment, QR Code, Retail, SMS with 0 Comments
August 30, 2011 Written by Gary Schwartz Mobile commerce is not only about payment but the ability to optimize the path to this payment. Farhan Ahmad, Director of Emerging Payments at Discover Financial Services, the issuer of the Discover Card, the third largest credit card brand in the United States, explains, “Mobile payment is a small subset of …
Re-Writing Mobile: Best Practices Driven by Consumer Insights
Posted Aug 25 2011 by Kelly Stickel
in 2D Barcode, Bricks + Mobile 2011, Consumer, CRM, Education, MMS, Mobile, Mobile Marketing, QR Code, Retail, SMS with 0 Comments
August 25, 2011 Cezar Kolodziej, Ph.D. The past 2 years have been earmarked with tremendous mobile growth and a frenzy of mobile spending. 2010 was declared as the year of mobile – unfortunately the bold market predictions of consumers adopting Smartphones at rates as high as 50% have fallen flat. There is no mystery here …
Why We Consider Bricks + Mobile a Fantastic Success! A Big Thank You!
Posted Apr 2 2011 by Kelly Stickel
in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, Couponing, CRM, Education, In Store, LBS, Loyalty, Mobile, Mobile Marketing, Mobile Solution, NFC, Payment, Privacy, Retail, Security, SMS, Social Mobile with 1 Comment
Written by Kelly Stickel In the past 12 weeks, the Remodista – Bricks + Mobile team launched www.remodista.com both web and mobile, email campaign, and our twitter handle @bricksandmobile. The Distillery published 17 articles and 1 white paper, built out 6 presentations, 1 event video, 1 social mobile portal, presented 25 speakers, had 1 C-Level meeting for 25 at …
Mobile Barcode Scanning is Here to Stay, and Here’s What Retailers Should Do about It
By the end of 2011, Nielsen predicts there will be more Smartphone owners in the United States than not. People are constantly demanding more from these devices – they want speed, simplicity, and relevant information to make their lives easier. Mobile barcodes are quickly becoming a mainstream tool for people to get all of that …
