Written by Scott Forshay First, you have to get your audience’s attention. Once you’ve done that, you have to present your message in a clear, logical fashion–the beginning, then middle, then the ending. You have to deliver the information the way people absorb it, a bit at a time, a layer at a time, and …
Author Archive
for: ‘Kelly’
Mobile Commerce: More than Mobilized Online Retail
January 11, 2011 Written by Todd Shingler, Founder & President, Mobile Perspectives LLC Did you use your mobile phone to help with your shopping during the recent holiday season? If so, you are not alone. According to Coremetrics, 5.6% of Black Friday shoppers accessed a retail web site from their mobile phone. The Mobile Marketing …
A Retailer’s Dilemma: To mCoupon or not to mCoupon? – Bricks + Mobile 2011
January 6, 2011 Written by Patrick Collins, CEO of 5th Finger Store-based retailers work primarily on two big problems. The first is driving foot traffic into the store; the second is converting customers who are in the store into buyers. Mobile marketers have improved their ability to drive foot traffic to the store in recent …
2010 mCommerce Movers and Shakers – Mobile Commerce Daily
December 29, 2010 Written by Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer There is no doubt that 2010 was the year of mobile commerce. Retailers, financial institutions, carriers and other players in the ecosystem embraced mobile commerce this year and fueled the channel’s growth. There were some very noteworthy accomplishments …
Mobile Security – The Elephant in The Room – Bricks + Mobile 2011
January 2, 2011 By Gary Schwartz, Chair of MEF North America In 2010, we heard about and saw the huge potential for Mobile Commerce (m-commerce). ABI Research forecast North American sales of physical goods purchased via a mobile device at over $1bn in 2010, a 33 per cent increase over its 2009 forecast of $750m. …
10 Mobile Wishes for Retailers by an Urban Millennial – Bricks + Mobile 2011
December 24, 2010 Written by Kyla Robinson, Bricks + Mobile 2011 Dear Santa: 10 Mobile Christmas Wishes As an urban millennial my mobile device is always on and in hand. Specifically, come the holiday season my mobile is critical for a successful Christmas present purchase extravaganza. This holiday season, in a frenzy to buy 8 …
ABI Research: m-Commerce Sales Grow in the US
Dec 22, 2010 (Close-Up Media via COMTEX) — ABI Research announced that believes that in 2010, mobile online shopping excluding travel in the US had more than doubled again, to total more than $3.4 billion by year’s end. The Company said travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion. In a release, …
RIS News Editor’s Picks: The Top Retailing Stories of 2010
Posted Date: 12/21/2010 With 2010 drawing to a close, the editors of RIS News have looked back to identify the top retailing stories of the year. In 2010, both mobile technology and social media grew from a murmur to a not-so-dull roar, and the economic recession was the lingering unwanted guest. But despite the continuing …
Mobile Marketer’s 50 Mobile Women to Watch in 2011
Mobile Marketer’s Mobile Women to Watch 2011 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2011. We go long on this crew. Like their peers on last year’s list, those who made the cut this time shared the same qualities: dedication to craft, …
5 Things Merchants Should Know About Mobile Commerce
December 19, 2010 By Ina Steiner Mobile commerce continues to pick up steam as more consumers use smartphones to research products, compare prices, find local inventory and buy products. Usablenet is a global technology company that has been working with leading brands since 2000 and translates their existing website content and functionality to mobile Web, …
