Monthly Archive
for: ‘August, 2011’

Mobile Commerce Where to Start: TXT, SCAN, TAP. . .

Posted Aug 30 2011 by in 2D Barcode, Brands, Bricks + Mobile 2011, Commerce, Consumer, Loyalty, MMS, NFC, Payment, QR Code, Retail, SMS with 0 Comments

August 30, 2011 Written by Gary Schwartz Mobile commerce is not only about payment but the ability to optimize the path to this payment.  Farhan Ahmad, Director of Emerging Payments at Discover Financial Services, the issuer of the Discover Card, the third largest credit card brand in the United States, explains, “Mobile payment is a small subset of …

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Technology Catching Up with Mobile Moms

Posted Aug 30 2011 by in Brands, Bricks + Mobile 2011, Couponing, Education, Loyalty, Mobile, Retail, Social Mobile, Uncategorized with 0 Comments

August 30, 2011 Written by Kate Beasley Mom and mobile have been synonymous since the beginning of time.  In ancient cultures infants were placed in a back pack of sorts and taken along with mom in her daily travels, whether it was working in the rice paddies or hunting food or doing some daily chores, …

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Re-Writing Mobile: Best Practices Driven by Consumer Insights

Posted Aug 25 2011 by in 2D Barcode, Bricks + Mobile 2011, Consumer, CRM, Education, MMS, Mobile, Mobile Marketing, QR Code, Retail, SMS with 0 Comments

August 25, 2011 Cezar Kolodziej, Ph.D.  The past 2 years have been earmarked with tremendous mobile growth and a frenzy of mobile spending. 2010 was declared as the year of mobile – unfortunately the bold market predictions of consumers adopting Smartphones at rates as high as 50% have fallen flat. There is no mystery here …

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Clouds Rolling In, Followed by a Downpour of Sales Opportunities

Posted Aug 16 2011 by in Brands, Bricks + Mobile 2011, Commerce, Consumer, CRM, Education, Mobile, Mobile Solution, NFC, Payment, QR Code, Retail, Technology, The Cloud with 0 Comments

August 17, 2011 Written by Kate Beasley Demystifying Cloud Technologies Possibly the most misunderstood or perplexing technologies today is Cloud Computing. Many people haven’t heard of it, don’t quite get it or have it completely confused with other models of integration. In reality cloud technologies are one of the most simply empowering services available to …

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Merchants Go Mobile: Maximizing Marketing with an Itty Bitty Billboard

Posted Aug 3 2011 by in Brands, Bricks + Mobile 2011, Commerce, Education, In Store, Mobile, Mobile Marketing, Mobile Solution, Retail, Social Mobile with 0 Comments

August 4, 2011 Written by Kate Beasley It’s been called a cell phone, a handheld, a PDA, a mobile and a smartphone to name few.  Today retail operators can begin calling it their itty bitty billboard. The evolution of the mobile device has brought many capabilities to the headlines, payments being the number one topic …

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Our Interview with Isis: The Virtual Leather of the Mobile Wallet

Posted Aug 2 2011 by in Brands, Bricks + Mobile 2011, Commerce, Education, Loyalty, Mobile, Mobile Solution, NFC, Payment, Retail, Security, Technology, Uncategorized with 2 Comments

August 2, 2011 Bricks and Mobile Follow up Interview with Isis – Written by Todd Shingler  2010 was the year Mobile Commerce finally took off, at least in terms of consumers purchasing items from retailers directly on the mobile phone via applications or the mobile web.  According to ABI Research, Mobile Commerce sales grew 143% …

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